Friday, 16 February 2007

DIY tv

Peter writes ...

Did you see The Money Programme tonight?

"DIY TV is here to stay because of one inescapable fact: anyone can have an audience of millions at the cost of virtually nothing."

See also, The People Formerly Known As The Audience.


Lei said...

I watched the money programme.

An interesting question raised in the programme -

Will commercialization disrupt Youtube?

Because the interviewees, Youtubers, mentioned that the purposes of making those videos are for making friends, making people laugh...instead of making money.

Maybe it is possible to create another vague phrase Media2.0?

My question is what the real hypotheses behind this social computing phenomenon?

Wikipedia, Youtube, and other social computing related practice seem to be a procedure of building up confidence in ourselves as we believe most of us are willing to share, self-disciplined, knowledgeable with integrity... although we know that there are thousands of open threads in Wikipedia. Is there anything to do with Utopia?

Peter said...

That's an interesting phrase, Lei.

On commercialization: I don't think it will be commercialization as we know it. If we think of it in terms of Porter, barriers to entry will be very low. So there will be lots of new entrants, lots of competition and lots of fragmentation of the market. That's not to say that some 'winners' won't be global phenomena. I am sure mass entertainment experiences will survive, maybe even grow. But they will be fewer in number and, overall, we will spend more time around "campfires."

Another great contribution from you, Lei.

Peter said...

See also, 'My Son, the Broadcaster'

Lei said...

Thanks Peter!:) Porter's theory answers the question perfectly. I guess I didn't relate this to Porter directly is because the phenomenon is about people instead of company. However, "My son, the broadcaster" kind of shows me the possibility of everyone becoming an entrepreneur with help of web technology and perhaps the concept of social computing nowadays.

Probably as you predicted, Peter, only a few players will exist in the end.

My first question is what the lifespan of this phenomenon is?
Will these self-grown companies (blogs/podcasts/contactsbook (e.g. ringo)/ photoalbum (e.g flickr) websites ) last longer than those in 1999 dot-com boom? The acquisition processes seem to be faster than ever. What are the important features of this kind of companies, i.e. how does flickr or youtube grow up and attract investors?

Also, a person writing a blog on the web is something " do it because it’s the thing to do." Bloggers (podcasters, youtubers etc) just "enjoy sharing for the sake of sharing."

What about writing a company blog?
So my second question is how to encourage people to participate so-called Enterprise 2.0 (or any web2.0 in the organisation context, like this blog)? Does it require more than web2.0?