Social computing hypotheses - The machine is Us/ing Us

Paul writes...

Social computing...or Web2.0? Whatever moniker we give it, our message is the same. These technologies are going to cause revolutions. Revolutions in the way we collaborate, network, do our jobs, locate each other, learn about each other, communicate, redefine bureaucracy - I could go on.

But let's think about this in a more focused way. In three domains - the media industry, knowledge management and 'bureaucracy' - we could start to build hypotheses about how social computing will impact.

Media hypotheses

• In media industries, content production will become increasingly disparate and communal, but commercial opportunities will arise around gateways, standards and analysers. Typical commercial opportunities include but are not limited to key word search, advertising, click through, database access, revshare, and pre roll.
  
  
• In media industries, individuals and group content producers will still be able to build superstar reputations through one or more of the following;
  
  
• association with gateways, standards and analysers
• raw community approval.
  

Knowledge Management Hypotheses

• A new generation of stakeholder will be skilled in new content production techniques and will use these in their business activities. Examples include, but are not limited to, wikis, blogs, folksonomies, mash ups, podcasts and tag clouds.
  
  
• Organisations will be increasingly able and willing to institutionalise organisational learning and knowledge management practices through the use of these new content production techniques which foster a truly collaborative approach and invert the traditional organisational hierarchy.
  

Bureaucracy Hypothesis

• Web 2.0 will supplant and eventually surpass existing technologies of reporting, minutes and meetings, effectively revolutionising the traditional bureaucratic model of an organisation.

A question for you: How could we build on or rebuild these hypotheses?

Before you answer that question, take a look at this video on YouTube. I guarantee it will evoke a response and possibly one that is different from how you may have answered before viewing it.

PC.

The Very Ordinary Case of Anna Eagin

Peter writes...

This post first featured in Disruption City 2006 where it attracted some interesting comment.

Anna Eagin is aged 15 and a half: Top of the Pops is now dead. MTV and its like are the source of constant enquiry: Can they survive? Anna (favourite bands The Arctic Monkeys and Sandi Thom) is typical of the new generation that don’t need Top of the Pops or MTV. They have YouTube and MySpace. Anna is skilled in both. She communicates with school friends and family using these sites and a variety of others, including Flickr and her blog site. She also meets new friends through these sites. Tonight she is talking to fifteen-year-old ‘SydneyKid’ over in Australia. He turns out to be called James and is into English music and volleyball.

Aged 17 and a half: Anna has become a concerned environmentalist. She has an RSS feed to the BBC for news on this subject. She also uses sources from Greenpeace and other organisations. Her particular passion is campaign for the whale. She enjoys several ichat video conversations with Cath and Mike, two well-known environmentalists in their research station in Canada. She also writes very succinct, poignant messages about the whale on her blog site. She builds up a small but appreciative readership.

Aged 19 and a half: ‘Reclaim the desert’ is the name of a local campaign in Anna’s neighbourhood. The desert in question is a small area of open land that has fallen into disuse. Although it is just behind a row of shops, it features a pretty view to the local canal. It used to be a green site but now cars have started parking there and local market traders store equipment and trailers over weekends. It has become alternately muddy or parched (hence the name for the campaign). Anna can remember when she played there as a small child and joins the campaign, helping to create the website. She also uses her video camera & Mac to record and edit the recollections of elderly people. ‘There wasn’t a romance in the district that didn’t at some time find its way to the small bench there by the canal’ says Betty, aged 71.

Aged 21 and a half: Anna applies for and gets a management job in your organisation. What will you tell her? Will you tell her that her skills (writing for new media, blog, wiki, video) are no longer needed or that they should be confined to her evenings and weekends? Will you instead teach her the traditional art of writing papers and reports (black on white, stagnant paragraph after stagnant paragraph, token colour graphs to liven up the beleaguered reader). Will you encourage her to conform to a culture of formal meetings (the longer and more snooze-inducing they are then the more worthy they must be)? Or will you instead decide that it is the organisation that must learn from Anna? And what will Anna say? What will she think when she encounters staff who don’t know what’s happening in the next department, never mind across the globe? Do you think that she will tell them about Cath and Mike? Do you think that she herself will be bold enough to say that there are lessons to be learned & that she can teach new things to an old organisation? Do you think she will tell them about Betty?

I think Anna will speak up.

She will say, “I think there’s a better way of doing what we are trying to do.”

The next revolution will just walk in the door.