Peter writes...
It is not just Manchester [2], but Harvard too. Here is Professor Andrew McAfee talking about what he calls Enterprise 2.0:
"Trying to turn lemons into lemonade in class, I asked some of the people who actually had sent a URL to describe the experience of starting a blog. They all shrugged and said it was no big deal, took about five minutes total, didn’t require any skills, etc. I then asked why I would give busy executives such a silly, trivial assignment. In both classes one smart student piped up to say "To show us exactly how trivial it was." At that point, class discussion became interesting."
This relates to a feature in Sloan Management Review.
Congratulations to all the groups today. Magnificent.
